Hair doesn't need more

LESS IS GOOD, TOO

Simple routines. Beautiful care.

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Essentials only

We offer a range of 16 products, but please don’t buy all of them.

Our Featured Five Wits Product

Scalp Shampoo

Regular price $34.00
Regular price Sale price $34.00
Sale Sold out

This shampoo restores moisture and soothes dry and flaky scalps, while thoroughly cleansing hair. It's light enough for everyday use.

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Our Featured Five Wits Product

Hair Oil

Regular price $46.00
Regular price Sale price $46.00
Sale Sold out

A multitasking hair oil that protects, hydrates, and adds shine to hair.

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Featured Five Wits Product

Curl Cream

Regular price $39.00
Regular price Sale price $39.00
Sale Sold out

This cream defines and sets curls while removing frizz and keeping hair soft. With a slight hold, it ensures texture stays smooth all day long.

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Featured Five Wits Product

Body Wash

Regular price $20.00
Regular price Sale price $20.00
Sale Sold out

Cleanses while soothing and hydrating skin.

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Featured Five Wits Product

Texture Spray

Regular price $32.00
Regular price Sale price $32.00
Sale Sold out

Gives hair volume, tooth, while promoting separation.

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The simplest routine.

Featured Five Wits Product

Hair Cream

Regular price $32.00
Regular price Sale price $32.00
Sale Sold out

Your all-in-one hair cream that promotes separation and calms frizz.

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As Seen In

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Uncomplicated routines and self-care that doesn’t feel like work.

Beauty that doesn’t interfere with our beautiful world.

We will never sell...

Any products that hurt animals
Things that needlessly harm the planet
Products with parabens
Shampoos with sulfates
The unnecessary
 

Kits

Purposeful pairings to give your hair what it needs.

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More fantasies of Italian olive groves in bloom. Your signature scent.

Body and hair. One fragrance for a stress-free, shower, full of daydreams.